Automation

Build automated
email workflows

Automated emails guide subscribers through every step of their journey—from the welcome email to purchase.
Set up email marketing automation workflows to reach the right people at the right time.
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Send triggered emails

Instantly react to subscriber behaviors without lifting a finger. Automatically send emails or perform other actions, based on a specific event or multiple triggers such as clicking a link or completing a form.
  • When a subscriber joins a group
    Use this trigger to send automatic, targeted emails to subscribers in specific email lists. Excellent for welcome emails, lead magnets, and webinar or event emails.
  • When a subscriber completes a form
    Strike while the iron is hot and send an automated email as soon as the subscriber completes a form. Great for onboarding new customers and lead nurturing.
  • When a subscriber clicks a link
    Trigger a specific action when a subscriber clicks a link in one of your emails. Use this trigger to send automated emails, or instantly add subscribers to a group based on their interest.
  • Updated field
    Activate a workflow when a custom field in the subscriber profile is updated. A field could be updated by a signup form, email survey or manually from your dashboard.
  • The anniversary of a date
    Collect subscribers' birthdays, wedding dates and other important life events to automate highly customized email messages to celebrate their anniversaries every year.
  • The exact match of a date
    Trigger your email automation on the exact match of the date in a subscriber field. This comes in handy for automated newsletter subscription or free trial related emails.
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New! Multi-trigger
email automation

Advanced plan users can experience next-level targeting by setting up several triggers to activate one email workflow. Add up to 3 triggers for each automation, enabling multiple entry points for one workflow.
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Improve customer retention

Your most valuable customers are your existing customers.
Nurture them with perfectly-timed emails using an e-commerce integration.
  • Abandoned cart
    Trigger an automation workflow when a shop visitor provides their email but leaves before finalizing their purchase. These emails are awesome for customer retention.
  • Purchased any product
    Send an order confirmation email with an opportunity to cross-sell or upsell in real time. The workflow is triggered when a subscriber completes the purchase of any product from your store.
  • Purchased specific product
    This trigger is activated when a shopper purchases a specific product in your store and lets you easily send an upsell email. Use it to send informational emails after someone buys a certain item.
  • Purchased from a category
    Trigger an email automation when a shopper purchases a product from a specific category. This trigger is ideal for cross-selling products or to offer other relevant products based on prior purchases.
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Integrate all your tools

Supercharge your email marketing workflow by using APIs to integrate your favorite web services, like CRMs. If you can’t find an existing integration, MAR OKO API makes it easy for developers to smoothly integrate with other apps.
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Personalize each email

Whether it’s one person or thousands, you can engage each subscriber personally. Tag them in interest groups or segment by behavior to send email marketing campaigns that truly resonate.
  • Segments based on behavior
  • Send personalized content
  • Reward loyal customers
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Start your first automated
email campaign

Sign up for and get immediate access to our most important features, including email automation workflows, landing pages, subscribe forms and more. Registering takes a few minutes! No credit card required.
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Frequently asked questions

What is an email automation?
Email automations are a series of emails and actions that are kicked off when a subscriber completes a certain action, or “trigger.”
What are email automation triggers?
An email automation trigger is an event that will automatically kick-start your automation workflow as soon as that event takes place. Selecting a trigger (or triggers) is the first step in creating an automation workflow.
How much does email automation cost?
With MAR OKO, automations can be created on both our free and paid plans. However, certain advanced features are only available on paid plans that start from 9 $/month.
What kind of emails should I include in email automation?
It depends on your goals! To see different types of automations commonly used by email marketers, check our automation examples.
What are the benefits of automations?
Building automations with email triggers reduces the amount of time you spend creating and sending email marketing campaigns, but that’s not all!